{"id":2552,"date":"2021-08-17T16:42:56","date_gmt":"2021-08-17T11:42:56","guid":{"rendered":"https:\/\/pixelied.com\/blog\/?p=2552"},"modified":"2021-11-16T23:00:07","modified_gmt":"2021-11-16T18:00:07","slug":"free-marketing-tools","status":"publish","type":"post","link":"https:\/\/pixelied.com\/blog\/free-marketing-tools\/","title":{"rendered":"11 Free Marketing Tools That Can Help Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a business owner, you\u2019re always looking into what can bring you sales. While executing your core competency is essential to ensure your business\u2019 success, another equally important factor is to know how to <\/span><a href=\"https:\/\/pixelied.com\/blog\/marketing-podcasts\/\"><span style=\"font-weight: 400;\">market your business effectively<\/span><\/a><span style=\"font-weight: 400;\">. The competition is fiercer than ever, so every competitive edge can make a difference. There are many free marketing tools out there but only a few have an impact on your business.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-65a27522a547d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-65a27522a547d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#Marketing_Tools_in_a_Nutshell\" title=\"Marketing Tools in a Nutshell\">Marketing Tools in a Nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#Free_Marketing_Tools_That_Can_Help_Your_Business\" title=\"Free Marketing Tools That Can Help Your Business\">Free Marketing Tools That Can Help Your Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#1_Google_Alerts\" title=\"1. Google Alerts\">1. Google Alerts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#keeping_track_of_mentions_on_specific_content\" title=\"keeping track of mentions on specific content\">keeping track of mentions on specific content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#2_Buffer\" title=\"2. Buffer\">2. Buffer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#3_Google_Analytics\" title=\"3. Google Analytics\">3. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#4_Social_Mention\" title=\"4. Social Mention\">4. Social Mention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#5_BuzzSumo\" title=\"5. BuzzSumo\">5. BuzzSumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#6_GIMP\" title=\"6. GIMP\">6. GIMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#7_OpenLinkProfiler\" title=\"7. OpenLinkProfiler\">7. OpenLinkProfiler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#8_Sendinblue\" title=\"8. Sendinblue\">8. Sendinblue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#9_WordStream_Free_Keyword_Tool\" title=\"9. WordStream Free Keyword Tool\">9. WordStream Free Keyword Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#10_SimilarWeb\" title=\"10. SimilarWeb\">10. SimilarWeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#11_BuiltWith\" title=\"11. BuiltWith\">11. BuiltWith<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pixelied.com\/blog\/free-marketing-tools\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Tools_in_a_Nutshell\"><\/span><strong>Marketing Tools in a Nutshell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses typically use marketing tools to develop, market and promote their products\/services. Companies use various marketing tools to communicate their story, stimulate customer interest and motivate action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers, even newbie marketers, would naturally turn to <\/span><a href=\"https:\/\/vpnoverview.com\/privacy\/anonymous-browsing\/best-private-search-engines\/\"><span style=\"font-weight: 400;\">popular search engines<\/span><\/a><span style=\"font-weight: 400;\"> to do their research. However, in reality, this alone is insufficient as you\u2019ll need marketing tools to assist you better.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many types of marketing tools that exist for different reasons. Some focus on purely advertising, market research while others spy on their competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tools you use would highly depend on your primary goals and objectives. That said, most would use a combination of various types of marketing tools at the same time to achieve that optimum effect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, having the right marketing tools can help you build <\/span><a href=\"https:\/\/pixelied.com\/blog\/personal-brand-assets\/\"><span style=\"font-weight: 400;\">brand awareness<\/span><\/a><span style=\"font-weight: 400;\"> and stay ahead of your competitors.<\/span><\/p>\n<div style=\"background-color: #fefed9; padding: 30px; border-radius: 6px; font-weight: 500; line-height: 30px; border: 1px solid #efeccb;\"><strong>Bonus:<\/strong> Create stunning social media, print &amp; mockup designs in less than 60 seconds with our <u><a href=\"https:\/\/pixelied.com\/\" target=\"_blank\" rel=\"noopener\">free online graphics editor!<\/a><\/u><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Free_Marketing_Tools_That_Can_Help_Your_Business\"><\/span><strong>Free Marketing Tools That Can Help Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing is essential to any business, but the tools can be pricey, causing you to shy away. No worries, as you can now gain access to the benefits that marketing tools can bring you at no cost at all. Here are some free marketing tools that can help your business:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Google_Alerts\"><\/span><strong>1. Google Alerts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2559 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162754\/GoogleAlert-pix-480x228.jpg\" alt=\"\" width=\"673\" height=\"320\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162754\/GoogleAlert-pix-480x228.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162754\/GoogleAlert-pix-768x364.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162754\/GoogleAlert-pix-100x47.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162754\/GoogleAlert-pix-700x332.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162754\/GoogleAlert-pix.jpg 1200w\" data-sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to always be in the know about the latest happenings that surround your competitors, <\/span><a href=\"https:\/\/www.google.com\/alerts\"><span style=\"font-weight: 400;\">Google Alerts<\/span><\/a><span style=\"font-weight: 400;\"> is one of the best tools to do so. It is an easy-to-use tool for tracking competitor news. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once there are new results online on a competitor you\u2019ve set an alert for, you\u2019ll get an email directly to your inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be as simple as just a simple link to web pages, blog posts, or newspaper articles; whatever it is, you can stay updated whenever your competitor is mentioned on the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to configure accordingly; how often you want to get alerts and where you want to search for mentions. Once you\u2019ve successfully created your alert, it runs automatically, so each time your competitor is mentioned, you\u2019ll know. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This saves time too. However, the information isn\u2019t displayed in a very organized manner as it is given as a huge list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, Google Alerts is great for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">monitoring your competitors\u2019 brand names<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gathering information on specific products<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"keeping_track_of_mentions_on_specific_content\"><\/span><span style=\"font-weight: 400;\">keeping track of mentions on specific content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Buffer\"><\/span><strong>2. Buffer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2555 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162834\/Buffer-pix-480x366.jpg\" alt=\"\" width=\"623\" height=\"475\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162834\/Buffer-pix-480x366.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162834\/Buffer-pix-768x586.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162834\/Buffer-pix-100x76.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162834\/Buffer-pix-590x450.jpg 590w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162834\/Buffer-pix.jpg 1098w\" data-sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you know, <\/span><a href=\"https:\/\/pixelied.com\/blog\/social-media-design\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> is the \u2018IN\u2019 thing in recent years. This is not surprising as it has shown unprecedented growth to the delight of marketers. Using a social media marketing tool to help you tap into this vast market would make sense.<\/span><\/p>\n<p><a href=\"https:\/\/buffer.com\/\"><span style=\"font-weight: 400;\">Buffer<\/span><\/a><span style=\"font-weight: 400;\"> can help you use social media to your advantage in a time-effective manner. You can use Buffer to schedule your posts ahead of time on social media; you can create your posts all in one go then spread such updates across the set timeframe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/login.buffer.com\/signup?code=59d580c36e749e486c4d680c3ddd1b5fc076&amp;product=buffer&amp;plan=free&amp;cycle=month&amp;cta=bufferSite-pricing-cards-free-1\"><span style=\"font-weight: 400;\">free plan<\/span><\/a><span style=\"font-weight: 400;\"> allows you to use up to three channels with the basic features included; you can schedule up to 10 posts a week.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Google_Analytics\"><\/span><strong>3. Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2560 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-480x226.jpg\" alt=\"\" width=\"684\" height=\"322\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-480x226.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-1280x602.jpg 1280w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-768x361.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-1536x723.jpg 1536w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-100x47.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-700x329.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix-1600x753.jpg 1600w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162744\/GoogleAnalytics-pix.jpg 1789w\" data-sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is a free tool that you can use to perform real-time analysis of your business data all in one place to help you make smarter decisions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you track your website activity and engagement. Also, it tells you how well your SEO strategy works and gives you in-depth information about customer demographics.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Social_Mention\"><\/span><strong>4. Social Mention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2564 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162703\/SocialMention-pix-480x302.jpg\" alt=\"\" width=\"679\" height=\"427\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162703\/SocialMention-pix-480x302.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162703\/SocialMention-pix-768x484.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162703\/SocialMention-pix-100x63.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162703\/SocialMention-pix-700x441.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162703\/SocialMention-pix.jpg 1200w\" data-sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To stay ahead of your competitors, you need first to know what your competitor is doing. One way is to listen in on your competitors\u2019 social media activity; you need to know what\u2019s being said about your competitors and the people who are mentioning them so that you can get in on that action.<\/span><\/p>\n<p><a href=\"http:\/\/socialmention.com\/\"><span style=\"font-weight: 400;\">Social Mention<\/span><\/a><span style=\"font-weight: 400;\"> offers free real-time social media search across more than 100 social media platforms. It searches user-generated content (blogs, images, videos, comments, and others) for mentions of a company or keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just key in your competitor\u2019s name, product, or any keyword. You\u2019ll obtain a snapshot of real-time data to find out the individual mentions and their sources. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you can track and analyze all the times that your competitor was mentioned on a social network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then target these sources to drive traffic to your website, generating quality backlinks (incoming links from other websites). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social Mention\u2019s sentiment analysis lets you know the overall feel of something positive, negative or neutral, which helps especially when you\u2019re deciding on a specific product to be released. For example;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to do a real-time social media search based on any keyword you put in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to track and analyze competitor\u2019s activities on a social network\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to perform sentiment analysis<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_BuzzSumo\"><\/span><strong>5. BuzzSumo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2557 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162815\/BuzzSumo-pix-480x250.jpg\" alt=\"\" width=\"703\" height=\"366\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162815\/BuzzSumo-pix-480x250.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162815\/BuzzSumo-pix-768x401.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162815\/BuzzSumo-pix-100x52.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162815\/BuzzSumo-pix-700x365.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162815\/BuzzSumo-pix.jpg 1200w\" data-sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google stresses much on quality content; therefore, all marketers want to create content that attracts engagement. <\/span><a href=\"https:\/\/buzzsumo.com\/\"><span style=\"font-weight: 400;\">BuzzSumo<\/span><\/a><span style=\"font-weight: 400;\"> shines when it comes to content marketing. It is handy when it comes to analyzing your competitors\u2019 content. Just enter the domain of your competition and see what content is performing best for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll be able to find out your competition\u2019s most-talked-about content on social media and a specific topic\u2019s most engaging content shared on social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps you analyze the top-performing content topics so that you can step up your game.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BuzzSumo offers both free and paid versions. The free version comes with certain restrictions, so if you need more, you\u2019ll need to upgrade the plan. BuzzSumo\u2019s free version allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">identify the best performing content on a specific domain in the past year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search for popular topics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">obtain sharing statistics for Twitter, Facebook, Pinterest, and others<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">obtain information on content length, content type, and more<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_GIMP\"><\/span><strong>6. GIMP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2558 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-480x257.jpg\" alt=\"\" width=\"704\" height=\"377\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-480x257.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-1280x686.jpg 1280w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-768x411.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-1536x823.jpg 1536w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-100x54.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-700x375.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix-1600x857.jpg 1600w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162805\/GIMP-pix.jpg 1917w\" data-sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most marketers consider <\/span><a href=\"https:\/\/pixelied.com\/blog\/album-cover-size\/\"><span style=\"font-weight: 400;\">visual marketing<\/span><\/a><span style=\"font-weight: 400;\"> essential to their overall marketing strategy. However, visual marketing is also seen as one of their biggest challenges. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there are tools to help make the process of creating images much more manageable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photoshop is the most used design software. However, it\u2019s very pricey. This is where the open-source program <\/span><a href=\"https:\/\/www.gimp.org\/\"><span style=\"font-weight: 400;\">GNU Image Manipulation Program<\/span><\/a><span style=\"font-weight: 400;\">, aka GIMP, comes in. It is a serious contender to Photoshop\u2019s advanced tools and free to download for Mac, Windows, and Linux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With GIMP, you can do just about anything, including layer editing, advanced edits (local adjustment, blemish\/color correction, object removal), painting tools, cloning, selection, and enhancement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You won\u2019t face file formats compatibility issues &#8211; GIF, JPEG, PNG, TIFF are all supported.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, a massive community of developers and artists have created plugins, which can help extend the features for GIMP, making this a highly adaptable program.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_OpenLinkProfiler\"><\/span><strong>7. OpenLinkProfiler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2561 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162733\/OpenLinkProfiler-pix-480x198.jpg\" alt=\"\" width=\"710\" height=\"293\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162733\/OpenLinkProfiler-pix-480x198.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162733\/OpenLinkProfiler-pix-768x316.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162733\/OpenLinkProfiler-pix-100x41.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162733\/OpenLinkProfiler-pix-700x288.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162733\/OpenLinkProfiler-pix.jpg 1200w\" data-sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To help with your business, you need to know who is linking to your competitors. Then, you can construct a more effective way to get in on the action too. There are lots of tools that provide great backlink analysis, but they are mostly on the pricey end.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/openlinkprofiler.org\/\"><span style=\"font-weight: 400;\">OpenLinkProfiler<\/span><\/a><span style=\"font-weight: 400;\"> is a free powerful tool from SEO Profiler. It is deemed to be one of the best for quick backlink analysis, and it\u2019s pretty simple to use too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OpenLinkProfiler comes with free and paid versions. The free version allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">track the backlinks to your competitors\u2019 sites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">see which pages have the most unique links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">see which industries link most often to your competitor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">know the types of links used<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">identify the top anchor text used by the inbound links<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bear in mind; this free version comes with some limitations in the number of results available and how you can view them. As such, if you need more features, you\u2019ll need to opt for the paid plans.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Sendinblue\"><\/span><strong>8. Sendinblue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2562 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162723\/Sendinblue-pix-480x279.jpg\" alt=\"\" width=\"681\" height=\"396\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162723\/Sendinblue-pix-480x279.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162723\/Sendinblue-pix-768x446.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162723\/Sendinblue-pix-100x58.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162723\/Sendinblue-pix-700x406.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162723\/Sendinblue-pix.jpg 1221w\" data-sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/p>\n<p><a href=\"https:\/\/www.sendinblue.com\/\"><span style=\"font-weight: 400;\">Sendinblue<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful French email and SMS marketing service specially designed for businesses. It is packed with powerful functionalities such as email newsletters, email marketing automation, SMS campaigns, a wide variety of integrations, Customer Relationship Management (CRM) tools, social media ads, landing pages, live chat, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sendinblue excels in its personalized marketing automation feature that allows you to send unlimited emails to a targeted audience based on their behavior. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, there are segmentation options available to help your business say the right information to the right person and various templates to choose from for your transactional emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, its email builder is easy to use and has excellent email deliverability performance to <\/span><a href=\"https:\/\/pixelied.com\/blog\/marketing-design\/\"><span style=\"font-weight: 400;\">boost your marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">. Sendinblue comes with free and paid versions. You get to send unlimited contacts for the free version (up to 300 emails per day). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need more, you can look into their paid plans which are fairly priced.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_WordStream_Free_Keyword_Tool\"><\/span><strong>9. WordStream Free Keyword Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2565 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162651\/WordStream-pix-480x333.jpg\" alt=\"\" width=\"688\" height=\"477\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162651\/WordStream-pix-480x333.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162651\/WordStream-pix-768x533.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162651\/WordStream-pix-100x69.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162651\/WordStream-pix-648x450.jpg 648w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162651\/WordStream-pix.jpg 1200w\" data-sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you know, Google stresses using strategic keywords, affecting search engine optimization (SEO) results. As such, you\u2019ll need to know where your competitors are achieving success with keywords, especially for pay-per-click ads.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/keywords\"><span style=\"font-weight: 400;\">WordStream Free Keyword Tool<\/span><\/a><span style=\"font-weight: 400;\"> is excellent for this and is one of the best SEO and Paid Search Data tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is type in what you need, and you\u2019ll get a report that has:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the top ten keyword suggestions (including long-tail keywords)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google search volume for the keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows you to filter by industry or country<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also input your email to get more information for free, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the keywords competition level<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the estimated cost-per-click<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">complete list of keywords<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also use the Negative Keyword Tool and the Keyword Grouper for free. The former looks into which keywords to exclude from Google Ads campaigns to avoid unnecessarily wasting money. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latter helps group similar keywords, making it easy for you to use them in content and search marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though you don\u2019t get recommendations to help you with social media advertising, all in all, this is a great marketing tool that can get you the relevant information you need for free.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_SimilarWeb\"><\/span><strong>10. SimilarWeb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2563 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162713\/SimilarWebTrafficOverview-pix-480x351.jpg\" alt=\"\" width=\"589\" height=\"431\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162713\/SimilarWebTrafficOverview-pix-480x351.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162713\/SimilarWebTrafficOverview-pix-768x562.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162713\/SimilarWebTrafficOverview-pix-100x73.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162713\/SimilarWebTrafficOverview-pix-615x450.jpg 615w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162713\/SimilarWebTrafficOverview-pix.jpg 1200w\" data-sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019d want to do traffic analysis on your competitor\u2019s overall web performance so that you can get a better gauge of where you stand. Also, it is crucial to analyze their monthly traffic, which channels bring in the most visitors, and where these visitors come from. <\/span><a href=\"https:\/\/www.similarweb.com\/\"><span style=\"font-weight: 400;\">SimilarWeb<\/span><\/a><span style=\"font-weight: 400;\"> is great for this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Input the website of your choice, and you\u2019ll get an overview of their traffic. When you scroll down, you\u2019ll get more useful information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at the traffic sources, and you\u2019ll be able to figure out which channel is the most impactful. In short, you get solid organic searches with no charges at all.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_BuiltWith\"><\/span><strong>11. BuiltWith<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2556 aligncenter\" src=\"https:\/\/pixelied.com\/blog\/wp-content\/themes\/veen\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162825\/BuiltWith-pix-480x264.jpg\" alt=\"\" width=\"678\" height=\"373\" data-srcset=\"https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162825\/BuiltWith-pix-480x264.jpg 480w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162825\/BuiltWith-pix-768x423.jpg 768w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162825\/BuiltWith-pix-100x55.jpg 100w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162825\/BuiltWith-pix-700x386.jpg 700w, https:\/\/wpimg.pixelied.com\/blog\/wp-content\/uploads\/2021\/08\/17162825\/BuiltWith-pix.jpg 1200w\" data-sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bear in mind that your competitors can get ahead because they use better tools. This is because better tools translate to better automation and scalable, more robust systems, which leads to a leaner and more efficient business.<\/span><\/p>\n<p><a href=\"https:\/\/builtwith.com\/\"><span style=\"font-weight: 400;\">BuiltWith<\/span><\/a><span style=\"font-weight: 400;\"> is incredible as it provides a free, behind-the-scenes peek at the technologies that empower any website you input into its search box. Simply put, it gives you a complete technology profile of any competitor\u2019s website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is input the site of your choice. This will give you a high-level technical overview of how it tracks its visitors, manages its website content, and even converts qualified leads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, you can quickly identify the hidden tools that your competitors are using or uncover blind spots for technologies you can use that they may have neglected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An alternative to BuiltWith is the <\/span><a href=\"https:\/\/www.webhostingsecretrevealed.net\/\"><span style=\"font-weight: 400;\">WHSR spy tool<\/span><\/a><span style=\"font-weight: 400;\"> which also offers a similarly helpful tool that can help reveal any website\u2019s infrastructure and web technology information, so feel free to check this out too.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing tools are essential to any business growth, and most of them are pricey, thus causing many to shun away from using them. You don\u2019t need to anymore as many free marketing tools can help your business grow and gain the competitive advantage that every business wants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feel free to explore the list above and try them one by one; after all, they\u2019re free. Regarding which tool works best for you, this would highly depend on which type of competitive data is relevant and makes sense to your business now.\u00a0<\/span><\/p>\n<p><em>This guest post is written by Jason Chow.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you\u2019re always looking into what can bring you sales. While executing your core competency is essential to ensure your business\u2019 success,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Free Marketing Tools That Can Help Your Business<\/title>\n<meta name=\"description\" content=\"If you want your business to succeed, you&#039;re going to have to find ways to grow. 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