<\/span><\/h2>\nInstagram used to work on a purely chronological algorithm. This means that the only factor that mattered was when you posted. You saw the most recently published content first, and that was that.\u00a0<\/span><\/p>\nThis is no longer the case.<\/span><\/p>\n<\/span>The Algorithm and Feed Posts<\/b><\/span><\/h3>\nSix key factors now influence how the algorithm decides what you see in your feed.<\/span><\/p>\n\nInterest.<\/b> Instagram now bases how your feed appears on who you follow as well as posts, hashtags, and accounts you’ve interacted with before. If the algorithm thinks you’re more likely to react to a specific post, it’ll make sure it shows up in your feed. \n<\/span>Instagram also cares about the people you tag in your posts; their posts will show up as priority accounts. Comments, likes, and shares are the most critical engagements, and the way you use them matters to the algorithm.<\/span><\/li>\n<\/ul>\n\nRelationship. <\/b>The algorithm prioritizes content from family and friends. The same will be done for accounts Instagram thinks you have a relationship with. These will be accounts that you send Direct Messages to like, share, and comment on often. The algorithm can theoretically calculate which accounts you care about the most.<\/span><\/li>\n<\/ul>\n\nTimeliness. <\/b>The algorithm also tracks when your content is posted. Instagram always wants to show the most relevant and recent content, so it’s good to find out when your best time to post is. The optimal time to post in general is between 9 am, and 11 am EST. It’s important to remember that every account has its unique following.<\/span>\u00a0<\/b><\/li>\n<\/ul>\n What this means is if you’re big in Japan, find out when Japan is generally most active on Instagram and let that be your perfect posting time. Try to keep your most important posts for the weekdays, but don’t post during heavy work hours. Instead, schedule your posts for after work hours.\u00a0<\/span><\/p>\n\nFrequency. <\/b>One way to ensure your feed is more chronological is to be active on Instagram more frequently. If you only open Instagram once a week, your feed will be prioritized by relevance rather than time<\/span><\/li>\nFollowing. <\/b>The more accounts you follow, the more Instagram can choose from when deciding what content to show you first. It’s safe to say you won’t necessarily see all the posts from all the accounts you follow unless you are super involved and near-permanently scrolling down your feed. One way to help Instagram along a little is by unfollowing primarily inactive and “ghost” accounts. <\/span><\/li>\nUsage. <\/b>Theoretically, if you spend enough time on Instagram, you could potentially run out of new content to see. The algorithm will then need to show you suggested content based on your previous interactions. \nThis also means that if you spend more time scrolling, you’ll see more content because Instagram will have to dig deeper to find relevant content for you to interact with. On the flip side, if you spend only a few minutes scrolling, you’ll likely only see the day’s highlights of what Instagram deems relevant.\u00a0<\/span><\/li>\n<\/ul>\n<\/span>The Algorithm and Stories<\/b><\/span><\/h3>\nAccording to the algorithm, the stories from accounts that you interact with the most, be it by commenting, Direct Messaging, liking,\u00a0 or sharing, will show up first. This means stories from family and friends will be prioritized too.<\/span><\/p>\nPaying attention to everything covered so far is a sure-fire way to increase your following and drive more traffic to where you do the bulk of your business.<\/span><\/p>\n<\/span>In Conclusion<\/b><\/span><\/h2>\nThe biggest takeaway from all this is that if you want your content to be prioritized on people’s feeds, they need to interact with your posts. To get people to interact with your posts, you need to entice them to do so by making sure your posts grab their attention, and your cleverly placed links do their job of directing traffic to your home page.<\/span><\/p>\nInteract with your key demographic, and they might feel more inclined to support you. Provide incentives, and your key demographic will be even more predisposed to favor your content. The more you interact with your followers and the more motivation they have to interact with you, the higher your rank will be.\u00a0<\/span><\/p>\nAbove all, be good to the Instagram algorithm, and the algorithm will, in turn, be good to you.<\/span><\/p>\n\n
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This guest post is written by\u00a0Kyla Stewart.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"News just in: Even though many don’t know this, it’s more than possible to use links on Instagram.\u00a0 Instagram is one of the hottest new…<\/p>\n","protected":false},"author":1,"featured_media":2406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8],"tags":[],"yoast_head":"\n
The Importance of Links in Instagram - Best Hacks for Your Profile<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n