working from home<\/a>. That meant the best time to post on TikTok was much wider during that time. Timings really started to vary as a lot of people were working odd hours, leading to varying work hours and social media usage times.\u00a0<\/span><\/p>\nAs 2021 is already half gone, things are starting to return back to normal or to what it was pre-pandemic. However, people, in general, have more flexibility now.\u00a0<\/span><\/p>\nAlternatively, that also means your audience\u2019s routine might keep changing throughout the year, and that means the posting time will as well. You will need to analyze your posting times accordingly using TikTok Analytics.\u00a0<\/span><\/p>\n<\/span>Why Does Posting Time Matter?\u00a0<\/strong><\/span><\/h2>\nTiktok has over 800 million active users and counting, making it one of the fastest-growing social media platforms.<\/span><\/p>\nIf you want to specifically use TikTok for marketing, you need to post your videos when your target audience will be active to ensure maximum engagement. TikTok marketing is being hailed as the next big thing because it gives brands insight into what goes viral, what’s popular with the audiences, and more.\u00a0<\/span><\/p>\nBelow we\u2019ll explain what makes posting time important.\u00a0<\/span><\/p>\n<\/span>There\u2019s a \u201cFor You\u201d Section\u00a0<\/strong><\/span><\/h3>\nTo keep people hooked and consistently scrolling, TikTok has\u00a0a <\/span>For You<\/b> page. Over 75% of the time users are browsing the For You page to see the top trends and viral content.\u00a0<\/span><\/p>\nIt\u2019s similar to Instagram\u2019s \u201cExplore\u201d section. It provides a look into the content you normally interact with but aren’t yet following.\u00a0<\/span><\/p>\nThe timings matter a lot if your video makes it to the For You page, and it affects how many people see your content. It doesn\u2019t matter if they are following you or not, but more people are interested in viewing random content.<\/span><\/p>\nHowever, the For You section is more dependent on the TikTok algorithm, and that in turn is dependent on the reactions of people that have viewed your video.\u00a0<\/span><\/p>\n<\/span>People are Active During Select Times\u00a0<\/strong><\/span><\/h3>\nYour TikTok audience is only active during some portion of the day and figuring out what those times are crucial to your content’s success.\u00a0<\/span><\/p>\nTypically, TikTok usage peaks during nighttime and morning time. That means people tend to use it when they’re going to sleep and when they wake up. However, don’t take that as gospel, it still mostly depends on your target audience.\u00a0<\/span><\/p>\nIn any case, considering this, the best time would be <\/span>6 am to 10 am<\/b> or <\/span>7 pm to 11 pm<\/b>.<\/span><\/p>\n<\/span>Different Times Call for Different Forms of Content\u00a0<\/strong><\/span><\/h3>\nIt\u2019s best to see what content gets the highest engagement at what time. The Content tab in your TikTok Pro account will show your past 7 days of posting performance. That will give you an idea of the following things:\u00a0<\/span><\/p>\n\n- What time am I getting the most traffic and engagement?<\/li>\n
- What type of content does my audience like the most?<\/li>\n
- At what time does my audience like this specific type of content?<\/li>\n<\/ul>\n
With the help of tracking sheets, it makes it easier to study key metrics, and look around for patterns that can help improve your engagement.\u00a0\u00a0<\/span><\/p>\n<\/span>How Can I Find Out the Best Time to Post on TikTok?\u00a0<\/strong><\/span><\/h2>\nTo find out the best time to post on TikTok, you need to start studying statistics you get on each post, and for your overall account. By using the TikTok Pro account,\u00a0 businesses can find out more about their followers, including their interests or what region their videos are being posted and shared in.<\/span><\/p>\nIt can be useful for TikTok influencers, celebrities, and businesses to have a TikTok Pro account. It won\u2019t give you any extra features for editing your videos or anything of the sort. But it will help you understand your users with the analytics features.<\/span><\/p>\nTikTok Pro will help you create more engaging content based on what your audience is interested in. Most of the influencers use TikTok Pro to improve the performance of their posts, giving them an edge over others.<\/span><\/p>\nThe following step-by-step process delves into how you can set up your Pro account and access TikTok Analytics.\u00a0<\/span><\/p>\n<\/span>Step One – Access TikTok Analytics with a Pro Account\u00a0<\/strong><\/span><\/h3>\nYou need to have a TikTok Pro account to use the Analytics feature. Follow the steps below to switch up to a TikTok Pro account:<\/span><\/p>\n\n- Go to your profile page (the \u201cMe\u201d button).<\/span><\/li>\n
- Tap the 3 horizontal dots at the upper right corner.<\/span><\/li>\n
- Go to \u201cManage my account\u201d.<\/span><\/li>\n
- \u201cSwitch to Pro Account\u201d.<\/span><\/li>\n
- Select your appropriate categories and what type of account is required.<\/span><\/li>\n
- Fill out the required details.\u00a0<\/span><\/li>\n
- Select \u201cDone\u201d.\u00a0<\/span><\/li>\n<\/ol>\n
It might be wise to check out TikTok’s pricing beforehand.<\/p>\n
<\/span>Step Two – Learn the Basics of TikTok Analytics\u00a0<\/strong><\/span><\/h3>\nNow that you have a TikTok Pro account set up, you can start using the Analytics feature.\u00a0<\/span><\/p>\nThis section will explain some basic statistics and how you can use them for analysis.\u00a0<\/span><\/p>\nYou can find them by clicking on the video inside the Content Tab for every specific video and post.<\/span><\/p>\nThese statistics will include the following:<\/span><\/p>\n\n- The number of users who watched your video and their top locations.<\/span><\/li>\n
- Where your video traffic mostly came from, whether it’s your followers or the For You page.<\/span><\/li>\n
- How many times your video has been played.<\/span><\/li>\n
- The number of likes it has received.<\/span><\/li>\n
- The total number of comments it has received.<\/span><\/li>\n
- How many times it has been shared.<\/span><\/li>\n
- Total playtime.<\/span><\/li>\n
- The average watch time.\u00a0<\/span><\/li>\n<\/ul>\n
<\/p>\n
All of these things will help in your analysis.<\/p>\n
<\/span>Step Three – Research Audience Locations\u00a0<\/strong><\/span><\/h3>\nWhen you go to the ‘followers’ tab in Analytics, you can find a section for your audience territories; this will display your reach and the total number of users who have watched your videos.<\/span><\/p>\n<\/p>\n
It’s a great tool to see and analyze the diverse breakdown of territories.<\/span><\/p>\n<\/span>Step Four – Find Out Engagement Times and Convert Them to Your Timezone\u00a0<\/strong>